2023-2028 Strategic Plan
The following strategic plan presents the organizational focus of Washington Golf and identifies an overall strategy grounded in the association’s mission, vision, and core values.
Mission
Enriching lives through the many benefits of golf by leading, supporting and promoting the sport in our region.
Vision
Washington Golf and the future Northwest Golf House will serve as the hub of golf in a unified industry where inclusive, innovative, and tangible benefits exist for everyone.
Values
EXCELLENCE
Strive for the best in all endeavors.
INCLUSIVENESS
Welcoming and committed to advancing diversity, inclusion and accessibility for all interested in golf
INTEGRITY
Conduct ourselves
with the highest moral and ethical standards.
SERVICE
Provide superior support to
the golf community.
STEWARDSHIP
Celebrate golf’s history and ensure a sustainable future.
Culture
COLLABORATIVE
Working together as a team to achieve success.
PASSIONATE
Committed and
enthusiastic
about the
betterment
of golf.
INNOVATIVE
Advancing and discovering new ideas and ways to improve.
SERVICE-
ORIENTED
Listening,
understanding
and serving
the needs of
each other.
INTEGRITY
Respect one another and conduct ourselves
with the most
upstanding
character traits.
Strategic Pillars
and Goals
Membership
Organizational Viability
Relationships
Participation
Membership
GROW membership to 120,000 by 2028.
MAINTAIN an annual retention rate of 85%.
GENERATE more tangible benefits that are enticing to all types of golfers.
ENHANCE the golfer experience through our partnership with the USGA.
IMPROVE and develop tools to support member clubs.
EXPAND youth offerings through our WA Golf Youth on Course program.
Organizational
Viability
IMPROVE the association's
governance framework.
ACHIEVE operational excellence through the collaboration in the
AGA/USGA strategic roadmap.
PROVIDE more education to the golf community on the rules of golf, handicapping, course rating and etiquette.
BUILD Northwest Golf House.
GROW the volunteer base of rules officials.
Participation
SERVE as the primary hub for all types of playing opportunities for our membership.
INCREASE participation in women’s events.
Relationships
CO-BRAND with key industry partners.
INSPIRE and educate golf facilities to assure Washington Golf championships and events are top priority to host.
CREATE a more collaborative partnership with the Washington Junior Golf Association.
SUPPORT AND PROMOTE adaptive golf opportunities.
PARTNER with businesses to sponsor events and championships.
LEAD, STRENGTHEN AND ENHANCE the mission of the Golf Alliance of Washington.
EDUCATE key stakeholders, members, and member clubs about the leadership role and breadth of Washington Golf offerings.
In April of 2022, the Board of Directors of Washington Golf engaged Club Benchmarking to facilitate the development of a strategic plan.
The work included phone interviews with representatives of the executive committee, Board of Directors, committee members, club representatives, tournament players, senior staff and other key staff.
In addition, Club Benchmarking conducted a written survey of members of the Board of Directors, committee members, tournament players, members and other staff who had not been interviewed by phone.
Of those who replied to the written survey, tenure (mean) as a Washington Golf member was 18 years. The mean age was 57 and the respondent group was 44% female and 56% male.
SUPPORT AND PROMOTE adaptive golf opportunities.
